Research

Dayton Business Awareness Study.jpg

Most businesses have poor name and brand recognition with students. That seriously complicates recruiting efforts. 

 

Six major Dayton business partners requested DWP to commission a research study with the Marketing Department at Wright State University.  A business awareness survey was designed that included nearly six hundred WSU students who participated in the survey. The results were astounding.

By: Dr. Pola Gupta, WSU Department of Marketing

November 19, 2019