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Most businesses have poor name and brand recognition with students. That seriously complicates recruiting efforts. 


Six major Dayton business partners requested DWP to commission a research study with the Marketing Department at Wright State University.  A business awareness survey was designed that included nearly six hundred WSU students who participated in the survey. The results were astounding.

By: Dr. Pola Gupta, WSU Department of Marketing

November 19, 2019

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